The Psychology Behind SaaS Free Trials
Almost every SaaS product has a free trial period. Why? At first, I thought it’s to get as many people to try the product, but that doesn’t make sense. The real reason is to create an “endowment effect.”
Almost every SaaS product has a free trial period. Why? At first, I thought it’s to get as many people to try the product, but that doesn’t make sense. The real reason is to create an “endowment effect.”
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