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rkcudjoe — 12 posts

When you want to reach a fragmented customer base, marketing becomes a challenge. I've outlined an approach you can use to reach your target customers with Google display ads for any product or service, using developers as an example.
Almost every SaaS product has a free trial period. Why? At first, I thought it's to get as many people to try the product, but that doesn't make sense. The real reason is to create an "endowment effect."
You can't expect customers to beat a path to your door because you have a great product. To succeed as a startup, you have to go out and recruit customers manually. Traction: A Startup Guide To Getting Customers gives a primer on how to market effectively. I've shared some nuggets and added some commentary as to why it matters for startups.
There was an article featured in RubyWeekly that mentioned business as an essential skill for developers. I used to blog about business and marketing, but stopped. That article encouraged me to start again. Here's a blog post on how to initiate word of mouth and reach more of your target customers.
How To Teach Technology To Anyone
Here's my notes from a workshop at General Assembly NYC on the topic of teaching. You might want to take a look if you want to write more effective blog posts. Read it.
This the summary of the book Hooked: How To Build Habit Forming Products.
A Home For Enterprising Developers
A retrospection on launching a business/not overly technical blog aimed at developers. Read about the impressive starts after one month in this post.
An article on everything you need to know about the business you work for to ensure you contribute meaningfully.
An article on how prices affect customer behavior.
Two Rules for Devprenuers
Thinking about starting a business? You should keep these two rules in mind.
Please Check it out
Build a Rails 4 app from start to finish, using TDD. A Video